Introduction

At Perch ("Perch", "we", "us" or "our"), we are committed to protecting your privacy and handling your personal information in a fair, transparent and secure way. This privacy notice explains how we collect, use and look after your personal data, and outlines your rights under UK data protection law.

We aim to keep this notice clear and straightforward. If anything is unclear, or if you would like more detail, please do not hesitate to contact us.

Contact Details

If you have any questions about this privacy notice or how we use your personal information,
you can contact us using the details below:

    • Telephone: 07515 662 883
    • Email: dave@perch.coach

What Information We Collect, Use and Why

We only collect personal information that is relevant and necessary for our business activities.
Depending on how you interact with us, this may include:

To provide and improve our products and services

    • Names and contact details
    • Addresses
    • Website usage information

For information updates and marketing communications (where permitted)

    • Names and contact details
    • Addresses
    • Website and user journey information

To deal with enquiries, complaints or claims

    • Names and contact details
    • Addresses

We use this information to communicate with you, deliver our services effectively, improve
our offerings, and respond appropriately to any queries or concerns.

Lawful Bases and Your Data Protection Rights

Under UK data protection law, we must have a valid legal reason (known as a "lawful basis")
for collecting and using your personal information. The lawful basis we rely on depends on
the purpose for which the information is used.

Your rights under data protection law may vary depending on the lawful basis we are relying
on. In summary, you have the following rights:

    • Right of access – to request a copy of the personal information we hold about you
    • Right to rectification – to ask us to correct inaccurate or incomplete information
    • Right to erasure – to request that we delete your personal information in certain
      circumstances
    • Right to restrict processing – to ask us to limit how we use your information
    • Right to object – to object to certain types of processing
    • Right to data portability – to request that your information be transferred to you or
      another organisation
    • Right to withdraw consent – where we rely on consent, you can withdraw it at any
      time

If you make a request, we will respond without undue delay and in any event within one
month.

To exercise any of your rights, please contact us using the details set out above.

Further information about your rights is available on the Information Commissioner’s Office (ICO) website.

Our Lawful Bases for Using Your Information

Providing and improving our products and services

We rely on the following lawful bases:

    • Consent – where you have given us clear permission to use your information for a
      specific purpose
    • Contract – where processing is necessary to enter into or perform a contract with you

Information updates and marketing

    • Consent – where you have agreed to receive updates or marketing communications. You can withdraw your consent at any time.

Dealing with enquiries, complaints or claims

    • Consent – where you have provided permission for us to use your information
    • Contract – where processing is necessary to meet our contractual obligations

Where We Get Your Personal Information From

In most cases, we collect personal information directly from you, for example when you contact us, engage our services, sign up for updates, or use our website.

We do not purchase personal data from third parties.

How Long We Keep Your Information

We keep your person al information only for as long as necessary for the purposes for which itwas collected, including to meet legal, regulatory, contractual and business requirements.

Our standard retention periods are outlined below:

    • Client contact and contract records: kept for up to 6 years after the end of the client
      relationship
    • Marketing contact details: kept until you withdraw consent or ask to be removed
    • Enquiry and correspondence records: kept for up to 24 months after the matter is
      closed
    • Website usage data: retained for up to 26 months

We regularly review the information we hold and securely delete or anonymise data when it is no longer required.

Sharing Your Information

We do not sell your personal information.

We may share your information with trusted service providers who support our business operations (such as IT, CRM or website providers), but only where necessary and subject to appropriate confidentiality and security measures.

We may also disclose information where required to do so by law.

Cookies and Website Use

Our website uses cookies and similar technologies to help it function properly, understand how visitors use the site, and improve user experience.

You can manage or disable cookies through your browser settings. Further details can be provided on request or via a separate cookie notice on our website.

How to Make a Complaint

If you have any concerns about how we use your personal information, we encourage you to contact us first so we can try to resolve the issue.

If you remain dissatisfied, you have the right to make a complaint to the Information
Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: www.ico.org.uk/make-a-complaint

Last updated: 12th June 2026